Vocabulary
White Hat SEO : Ethical search engine optimisation techniques that are encouraged by the search engines.
Search Engine : A sophisticated script used to help organize the world’s information by creaitng tools for finding information.
Commercial Email : Any email sent for commercial purpose; for instance, an advertisement of product or service, an order confirmation, or a periodical subscription.
Spam or UBE (Unsolicited Bulk email) : Unsolicited bulk/junk email generally sent for commercial or political purposes, and always sent using an automated email program.
Trigger based messaging : A message correlated with an event or interaction with a previous message. Popular for customers who request more information
Quantitative: based on the numbers of test preformed.
Hallway testing (or hallway usability testing): is a specific methodology of software usability testing. Rather than using an in-house, trained group of testers, just five to six random people, indicative of a cross-section of end users, are brought in to test the software (be it an application, web site, etc.); the name of the technique refers to the fact
Unsolicited commercial email (UCE) : A type of emailing that involves sending identical or nearly identical messages to thousands (or millions) of recipients without their permission on it.
Microformat : A web-based approach to semantic markup that seeks to re-use existing XHTML and HTML tags to convey metadata and other attributes. This approach allows information intended for end-users (such as contact information, geographic coordinates, calendar events, and the like) to also be automatically processed by software.
Google AdSense: an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
Viewzi Site Search (VSS) : a pilot program that takes the Viewzi search experience and embeds it on your website or blog. Your search results become highly visual, elegant and engaging!.
User fly: Software for user testing.
Qualitative: Based on the quality of test.
Emocard: tool used to measure emotional response in a usability test
Black Hat SEO : using techniques that are frowned upon like keyword stuffing, link farming, etc. to search optimize a site.
White Hat SEO : using proper techniques like emphasizing keywords to search optimize a site.
PET Design : stands for Persuasion, Emotion, and Trust, uses research-based techniques to leverage the science of persuasion, emotion, and trust to make websites more engaging, compelling, and effective.
Google Analytics : A free service offered by Google that generates detailed statistics about the visitors to a website
Google AdWords : Google’s flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
that the testers should be random people who pass by in the hallway. The theory, as adopted from Jacob Nielsen’s research, is that 95% of usability problems can be discovered using this technique.
Rollyo Searchroll : a collection of the sites a person trusts and finds useful. It’s a personal search engine a person creates to provide relevant results from a hand selected list of reliable sites.
Findability : A term used in online marketing that describes a web site’s ability to be found easily via the search engines, directories, and other online resources.
Search Engine Optiomization (SEO) : the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results.
Search Engine Marketing (SEM) : A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
Black Hat SEO : Are techniques that used to get higher search rankings in an unethical manner that include link farming, hidden text, and keyword stuffing.